Products and How to Purchase Advertising
Digital billboards are bright, high definition displays that can display multiple advertiser messages. They are ideally suited to advertisers that want to promote time sensitive events, offers, multiple products or messages. Without the need to print, creative changes are published instantly allowing advertisers the flexibility to change messages frequently. Digital designs can also be built with RSS feeds from an advertiser's source or dynamically display time, temperature, or countdowns in the context of the advertising message.
Often called a permanent bulletin for their durability over time, billboards are bought for their location that is uniquely important to each advertiser. Your advertising can be the same size as a national brand and you can further customize a billboard with extensions.
Meadow offers tangible differences in our display agreements that extend convenience and savings to our customers. Successful billboard advertising depends on the quality of the visual design. We staff professional outdoor designers, train our sales representatives to guide the art development, and include this service in every display agreement - don't stress about the art - we got you.
Billboard advertising differs from other media in its ability to display your ad 24/7 and be physically placed in the travel path of potential customers. It is durable, offers great recall, and drives search and purchase. No other media can reach as many for so little cost.
90% of U.S. residents age 16 or older noticed an out of home ad in the past month and 80% noticed ads in the past week.
66% of smartphone users took some type of action after seeing an OOH advertisement in the past year, and over 4 in 10 used online search to look up information about the ad.
83% of billboard viewers make a point to look athe advertising message; 4 in 10 look at the billboard ad each time.
Identify your target audience and budget. How will you measure effectiveness?
Work with a Sales Rep to match your target audience to available locations. The Meadow reps are your best resource for navigating the current and future available locations.
Secure the location with an agreement and decide if you will qualify for monthly payment terms with an account application or pay in advance.
Approved digital artwork is published same-day. For bulletins, the production timeline includes art development, printing, shipping, and travel to install. The Meadow team has made the process as lean as possible to get the steps done between 10 and 20 days.
Billboards are unique pieces of advertising real estate. Value depends on size and location and market conditions. Billboard displays are priced individually. Your sales representative will share current pricing and help you locate available billboards in your budget that will deliver your marketing objectives.
Call and get connected with a helpful sales representative. Our turn-key process will guide you from identifying locations and artwork design through the install of the vinyl.
Direct and dominate the breakfast crowd in Hood River, Oregon.
Owner, Greg Skwarczynsky, needed a way to capture visitors and direct them to his restaurant above downtown Hood River and position the Egg River Cafe as its own destination.
Greg started with a directional billboard on the west end of Hood River and since added another coming out of Portland toward Hood River. The directional copy combined with the branding and recall of outdoor advertising has positioned the Egg River Café the sustained go-to breakfast and lunch spot in Hood River.
Greg has been a Meadow client for fourteen years. The relationship is far from stale. Greg stays with Meadow because he knows that excellent creative is the backbone of good outdoor advertising and Meadow is always ready with new ideas and layouts every year as part of his agreement. Greg understands how hard good creative can be and is extremely appreciative of the Meadow Creative Team.
One way to find out! Connect with a rep to explore how billboard advertising would work for your business.