Meadow Blog

Billboards need high contrast to make an impact. The images need to contrast, and the copy needs to contrast with its background. But also, the entire billboard needs to contrast with its surroundings. Billboards have physical locations that are each unique, and to make the best impression, the billboard will need to contrast with its environment. So how as billboard artists do we ensure that happens?

Meadow produces a lot of great billboard artwork every quarter and our clients send us lots of great stuff too. We wanted to give a special shoutout to the outstanding pieces that deserve a little extra attention!

Anyone can make billboard artwork, but not everyone can make good billboard artwork. The principles of billboard design are simple but there are many of them. Here are 4 tips that will help your billboard artwork look less like an amateur’s work and more like a professional’s.

To illuminate something is to bring it into clarity or visibility, Meadow literally illuminates hundreds of our client’s messages every day. Like most billboard companies, Meadow illuminates our billboards to continue capturing people’s attention after the sun goes down on the commute home or on late night road trips.

During one of Meadow’s vision and strategy Meetings our executives asked the question, “What are the bad things that billboard companies can do?” They began compiling a list of specific things that Meadow and other billboard companies have done poorly. Then they opened that list up to contribution from all 40 Meadow employees who have a combined total of 650 years of outdoor advertising experience. This list was initially published in a Billboard Insider article, but we wanted our blog readers to see it too.

Billboards have a powerful real-world presence which makes them great for advertising, but it can come with some challenges. One of those is birds. Birds are one of the banes of the billboard industry’s existence. Mostly pigeons, but any type of bird really, that considers a billboard a good place to perch which can result in bird droppings all over the billboard structure. Meadow has harnessed some ingenious technology to combat these pests.

One of the superpower of billboards is that they’re a physical advertising medium. They are a tangible and unavoidable physical presence. The one drawback to this is that billboard companies must contend with the natural world, including weather. In this blog, we’ll walk you through how Meadow fights different types of weather on behalf of our clients.

This year is a big election year, according to the Outdoor Advertising Association of America (OAAA), political campaigns will spend $10-12 billion dollars on advertising. How can the outdoor advertising industry take a big slice of that pie?

Digital billboards provide you with the ability to use dynamic content, conditional terms, and day parting to bring relevant features to your advertisement. Dynamic content is a feature that can be placed on top of your design. These features can be the time, the temperature, countdowns, wait times, and more. Conditional terms allow you to have your advertisement play based on rules. Dayparting is the scheduling of your advertisement based on what day and time you would like the artwork to start and stop.

A billboard company’s main product is its artwork. If the artwork isn’t good, it’s not relevant how good the contract, the structure, and the service were. The artwork is what gets the client’s business customers. So, we must dedicate ourselves to making good artwork. And we do. But what do you do when your client is determined to put up bad artwork?