Meadow Blog

How Meadow Battles Weather for our Billboards

How Meadow Battles Weather for our Billboards

One of the superpower of billboards is that they’re a physical advertising medium. They are a tangible and unavoidable physical presence. The one drawback to this is that billboard companies must contend with the natural world, including weather. In this blog, we’ll walk you through how Meadow fights different types of weather on behalf of our clients.

How Political Elections Affect the Outdoor Advertising Industry

How Political Elections Affect the Outdoor Advertising Industry

This year is a big election year, according to the Outdoor Advertising Association of America (OAAA), political campaigns will spend $10-12 billion dollars on advertising. How can the outdoor advertising industry take a big slice of that pie?

How to Capitalize on Digital Billboard Features

How to Capitalize on Digital Billboard Features

Digital billboards provide you with the ability to use dynamic content, conditional terms, and day parting to bring relevant features to your advertisement. Dynamic content is a feature that can be placed on top of your design. These features can be the time, the temperature, countdowns, wait times, and more. Conditional terms allow you to have your advertisement play based on rules. Dayparting is the scheduling of your advertisement based on what day and time you would like the artwork to start and stop.

Meadow Takes a Page from 'Wizard of Ads'

Meadow Takes a Page from 'Wizard of Ads'

A billboard company’s main product is its artwork. If the artwork isn’t good, it’s not relevant how good the contract, the structure, and the service were. The artwork is what gets the client’s business customers. So, we must dedicate ourselves to making good artwork. And we do. But what do you do when your client is determined to put up bad artwork?

How Meadow Executed its First 3D Display Ad with Great Service

How Meadow Executed its First 3D Display Ad with Great Service

In 2022 Portland creative agency, Borders, Perrin & Norrander (BPN), wanted to create a high impact display on I-84 for their client OnPoint Community Credit Union. BPN wanted the project to be a larger-than-life 3D display. OnPoint was thrilled and excited to learn they would be among the first brands to showcase a 3D board in Portland for many years. Andrea Mitchell from BPN needed a reliable partner to execute the display.

How AI Art Generators are Impacting Billboard Artwork

How AI Art Generators are Impacting Billboard Artwork

The realm of digital art is experiencing a seismic shift as Artificial Intelligence (AI) weaves its way into the creative process. This technological revolution is reshaping the way all digital art is made, including billboard artwork.

The Future of Billboards is Here: Dive into the World of Dynamic Messaging & AI Artwork

The Future of Billboards is Here: Dive into the World of Dynamic Messaging & AI Artwork

Billboards have long been the silent giants of the roadside, commanding attention with their bold visuals and concise messages. But in the age of immersive experiences and hyper-personalized marketing, even these towering titans need a fresh coat of paint. Enter the dynamic duo of AI language models and AI artwork generators: a powerhouse combination poised to revolutionize the way we approach billboard design.

4 Ways Billboards Can Help Your Small Business

4 Ways Billboards Can Help Your Small Business

Buying a billboard can look like a big enterprise to take on, but Meadow loves to work with small businesses. Our sales reps are located in their sales territory so that they are more accessible and can meet with you directly. We are dedicated to providing great service to both large agencies and local businesses. Here are 4 ways that we want you to know that our billboards can help your business.

Meadow Sends Used Billboard Vinyls to Wildlife Conservation Non-profit

Meadow Sends Used Billboard Vinyls to Wildlife Conservation Non-profit

Every year the non-profit Beaver Works replants willow and cottonwood trees near beaver habitats. These trees are two of the beaver’s main sources of food and building materials. Beaver Works used plastic bags to store the branches before transplanting. Maureen Thompson, PhD is the program manager of Beaver Works, and she started looking for a more durable and sustainable solution than single-use plastic bags. The solution: old billboard vinyls from Meadow Outdoor.