Meadow Blog

How ODFW Created More Impressions with their Billboard

How ODFW Created More Impressions with their Billboard

In 2022 the Oregon Department of Fish and Wildlife (ODFW) needed to promote their tip line. They wanted to public to know that successful arrests can result in cash or points rewards for citizens who report poaching crimes. So, the ODFW’s program coordinator secured a billboard with Meadow Outdoor

How Billboards Facilitate Buying Impulse

How Billboards Facilitate Buying Impulse

Imagine you’re flying down the freeway on a road trip. You begin to feel hungry and then you look to your left and see a billboard ad for McDonald’s with a meal deal. It only takes a few seconds before you put on your blinker and exit to find the nearest McDonald’s. It’s a set of steps that is familiar to most people. That’s because billboards help facilitate people’s buying impulse.

How to Know if You’ve Made a Good Billboard Design

How to Know if You’ve Made a Good Billboard Design

So, you think you have a good billboard design. You think it's readable, with intentional hierarchy, and high contrast. But it’s hard to tell from your computer screen whether it will be effective when printed onto a vinyl and on hung on a billboard. Here are some ways you can test the art for yourself and know if it will do the job.

How Billboard Recall Brings Business Opportunities

How Billboard Recall Brings Business Opportunities

For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick Carter purchased his first billboard in Eugene in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.

These 4 Design Concepts will Make Your Billboard Unforgettable

These 4 Design Concepts will Make Your Billboard Unforgettable

We’ve all seen billboards. Whether it’s driving down the highway or cruising on a surface street. Some of the art sticks in your head, but some doesn’t. What makes billboard art successful? There are four principal ways to make your billboard design unforgettable!

What are Billboard Extensions and Should I Have One?

What are Billboard Extensions and Should I Have One?

On billboards, extensions are any feature that extends past the edges of the billboard face. They are a great way to increase the size of your message, create a unique look, and stick in people’s minds long after they drive by.

Meadow Outdoor Blows Out Billboard Maintenance Goal For 2023

Meadow Outdoor Blows Out Billboard Maintenance Goal For 2023

Meadow is committed to being good neighbors to our lessors and the communities we are in, as well as providing a high-quality product for our clients. A large part of both is making sure our billboards are safe and in pristine condition. This includes the laborious task of maintaining every one of our hundreds of billboards, the majority of which are completed by our maintenance and installation crews.

How One Business Owner Used Billboards to their Fullest Potential

How One Business Owner Used Billboards to their Fullest Potential

Chloe Davis, Chief Marketing Officer for Express Plumbing Heating & Air needed to dominate the Boise metro market which was experiencing unprecedented growth. The company had an opportunity to sell and install systems in the many new housing starts in the area and develop repeat customers. To get an edge on the competition, Chloe invested in several high-visibility displays with Meadow-created art designs that were sure to create a positive vibe for her brand.

Crazy Horse Rides Again: Meadow Outdoor Advertising Restores a Frontier Village Icon

Crazy Horse Rides Again: Meadow Outdoor Advertising Restores a Frontier Village Icon

Crazy Horse was a beloved Frontier Village attraction near the park entrance. He came to Meadow’s The Dalles headquarters in 2021. Decades of neglect had cracked and broken his fiberglass body. His many layers of paint were flaking and faded. He needed grooming and a team of handlers to restore him to his former glory.

How Billboard Recall Brings Your Business Opportunities

How Billboard Recall Brings Your Business Opportunities

For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick Carter purchased his first billboard in Eugene in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.