A Case Study of Krab Kettle

Krab Kettle is a cozy, local seafood market in Florence, OR. They had never tried outdoor advertising before, but they decided to try it to accomplish two main goals. The first is that they needed to differentiate themselves from other sit-down restaurants in the area. The second is that they needed better visibility; they have a great location, but not great signage or brand awareness among tourists.

So, Meadow found a billboard that fit their needs and got to work on the artwork! They wanted to make a splash with a big extension and artwork that would get customers’ attention, and our team delivered!

The final product shows exactly why good artwork makes billboards so effective. Billboards are a physical medium with infinite potential for creativity, unrestricted by the lack of visuals in radio, the black and white print of newspaper, and the digital nature of social media or search ads. Billboards allow for thinking outside of the box, like the creative team and client did with this huge crab extension. The color palette contrasts with all its surrounding elements, the fonts are bold and readable without being boring, and the silhouette of the ship in the background is a subtle touch that doesn’t distract from the overall message.

The manager shared her excitement and the immediate effectiveness of their display shortly after their copy was installed.

“We can't wait to see it! As a matter of fact, we had a customer come in today because of it!!! He said he never knew we were here, commented on the board, and decided to stop in!

Thank you and your team for all of your hard work as well! It has been such a pleasure!"

- Megan W.

If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at meadow@meadowoutdoor.com!