Benefits of Billboards

In today’s digital age, some organizations are finding success with a more traditional approach: billboards. Recent campaigns across various sectors have shown how this classic medium can effectively attract talent and boost recruitment efforts.

To illuminate something is to bring it into clarity or visibility, Meadow literally illuminates hundreds of our client’s messages every day. Like most billboard companies, Meadow illuminates our billboards to continue capturing people’s attention after the sun goes down on the commute home or on late night road trips.

Billboards have a powerful real-world presence which makes them great for advertising, but it can come with some challenges. One of those is birds. Birds are one of the banes of the billboard industry’s existence. Mostly pigeons, but any type of bird really, that considers a billboard a good place to perch which can result in bird droppings all over the billboard structure. Meadow has harnessed some ingenious technology to combat these pests.

One of the superpower of billboards is that they’re a physical advertising medium. They are a tangible and unavoidable physical presence. The one drawback to this is that billboard companies must contend with the natural world, including weather. In this blog, we’ll walk you through how Meadow fights different types of weather on behalf of our clients.

Digital billboards provide you with the ability to use dynamic content, conditional terms, and day parting to bring relevant features to your advertisement. Dynamic content is a feature that can be placed on top of your design. These features can be the time, the temperature, countdowns, wait times, and more. Conditional terms allow you to have your advertisement play based on rules. Dayparting is the scheduling of your advertisement based on what day and time you would like the artwork to start and stop.

Buying a billboard can look like a big enterprise to take on, but Meadow loves to work with small businesses. Our sales reps are located in their sales territory so that they are more accessible and can meet with you directly. We are dedicated to providing great service to both large agencies and local businesses. Here are 4 ways that we want you to know that our billboards can help your business.

Imagine you’re flying down the freeway on a road trip. You begin to feel hungry and then you look to your left and see a billboard ad for McDonald’s with a meal deal. It only takes a few seconds before you put on your blinker and exit to find the nearest McDonald’s. It’s a set of steps that is familiar to most people. That’s because billboards help facilitate people’s buying impulse.

On billboards, extensions are any feature that extends past the edges of the billboard face. They are a great way to increase the size of your message, create a unique look, and stick in people’s minds long after they drive by.

The Meadow Outdoor annual display agreements include the design, print, and install of the initial vinyl display. Some advertisers need to change their ad copy part of the way through their annual contract, others have an event that is sold out and need to let the public know, and Meadow makes that easy too.

The answer is, like most things, it depends. The average cost for billboards in the U.S. will vary from state to state. Billboards in New York will be far higher than in Idaho. However, a ballpark estimate for billboards in the Pacific Northwest is between a few hundred to several thousand dollars per month. The price all depends on key factors that indicate how many people will likely see that billboard display on a daily basis. As a rule, the more people that see a billboard the more value it has to advertisers.

One of the biggest benefits of billboards is their ability to create dominance in the advertising space. This is true of individual billboards but can be amplified with a larger billboard campaign!

Digital billboards are all about the flexibility to display multiple messages and efficiently share more or changing information! Meadow can help our clients leverage the scheduling technology of our digital screens to upload dynamic content and control when and which messages are displayed.

Like most industries, advertising has its own lingo that may need to be explained to appreciate and apply. Common advertising words for all advertising mediums are “reach” and “frequency”, but how are they measured and what is the difference between them?

In our quest to be the “best little billboard company in the world”,  Meadow Outdoor Advertising is committed to serving you and making sure all of our clients have an outstanding experience.

At Meadow Outdoor Advertising, we are passionate about the impact and effectiveness of local billboard advertising and digital billboards. As a leader in the billboard industry in the Pacific Northwest, we understand the immense benefits that outdoor advertising brings to businesses and organizations. With the launch of this category on our new blog, "Benefits of Billboards," we aim to shed light on the advantages and statistics that make outdoor advertising a valuable marketing strategy.