Benefits of Billboards

How Billboards Facilitate Buying Impulse

How Billboards Facilitate Buying Impulse

Imagine you’re flying down the freeway on a road trip. You begin to feel hungry and then you look to your left and see a billboard ad for McDonald’s with a meal deal. It only takes a few seconds before you put on your blinker and exit to find the nearest McDonald’s. It’s a set of steps that is familiar to most people. That’s because billboards help facilitate people’s buying impulse.

What are Billboard Extensions and Should I Have One?

What are Billboard Extensions and Should I Have One?

On billboards, extensions are any feature that extends past the edges of the billboard face. They are a great way to increase the size of your message, create a unique look, and stick in people’s minds long after they drive by.

Meadow’s Out of Sequence Program

Meadow’s Out of Sequence Program

The Meadow Outdoor annual display agreements include the design, print, and install of the initial vinyl display. Some advertisers need to change their ad copy part of the way through their annual contract, others have an event that is sold out and need to let the public know, and Meadow makes that easy too.

How Much does it Cost to Advertise on a Billboard?

How Much does it Cost to Advertise on a Billboard?

The answer is, like most things, it depends. The average cost for billboards in the U.S. will vary from state to state. Billboards in New York will be far higher than in Idaho. However, a ballpark estimate for billboards in the Pacific Northwest is between a few hundred to several thousand dollars per month. The price all depends on key factors that indicate how many people will likely see that billboard display on a daily basis. As a rule, the more people that see a billboard the more value it has to advertisers.

Billboards Offer Dominance in Competitive Markets

Billboards Offer Dominance in Competitive Markets

One of the biggest benefits of billboards is their ability to create dominance in the advertising space. This is true of individual billboards but can be amplified with a larger billboard campaign!

How to Best Utilize Digital Billboards

How to Best Utilize Digital Billboards

Digital billboards are all about the flexibility to display multiple messages and efficiently share more or changing information! Meadow can help our clients leverage the scheduling technology of our digital screens to upload dynamic content and control when and which messages are displayed.

What is the difference between Reach vs. Frequency?

What is the difference between Reach vs. Frequency?

Like most industries, advertising has its own lingo that may need to be explained to appreciate and apply. Common advertising words for all advertising mediums are “reach” and “frequency”, but how are they measured and what is the difference between them?

How Meadow Outdoor Provides Outstanding Service

How Meadow Outdoor Provides Outstanding Service

In our quest to be the “best little billboard company in the world”,  Meadow Outdoor Advertising is committed to serving you and making sure all of our clients have an outstanding experience.

Benefits of Billboards

Benefits of Billboards

At Meadow Outdoor Advertising, we are passionate about the impact and effectiveness of local billboard advertising and digital billboards. As a leader in the billboard industry in the Pacific Northwest, we understand the immense benefits that outdoor advertising brings to businesses and organizations. With the launch of this category on our new blog, "Benefits of Billboards," we aim to shed light on the advantages and statistics that make outdoor advertising a valuable marketing strategy.