Billboards Offer an Analog Solution to Modern Recruitment Challenges
In today’s digital age, some organizations are finding success with a more traditional approach: billboards. Recent campaigns across various sectors have shown how this classic medium can effectively attract talent and boost recruitment efforts.
Watco has used Meadow Outdoor’s billboards to fill positions in their full-service supply chain company while Tillamook has found fresh talent for their dairy products operations with outdoor ad displays.
Meadow Outdoor Advertising regularly helps businesses find new team members for their organizations through billboard advertising. The high visibility and broad reach of billboards can enable companies to communicate their employment opportunities to a diverse audience. This method not only captures the attention of potential candidates who may not be actively searching but also reinforces the company’s presence in the local community. Placing billboards in high-traffic areas ensures that a large number of people see the message and increases the chances of attracting qualified applicants. This strategy has proved itself across the country and the world.
In one example, the Laramie County Sheriff’s Office in Wyoming launched a billboard ad campaign to recruit officers from Denver. The New York Post explained that the advertising appealed to law enforcement professionals seeking a change from the urban environment of Denver to the more rural setting of Wyoming. The billboards highlighted the benefits of working in a less congested, more community-focused area and drew interest from potential recruits.
photo credit: Laramie County Sheriff’s Office
Similarly, the Whirlpool Corporation has used billboards in its staffing plans. As detailed in an article from the Financial Times, Whirlpool’s factory in Ohio used billboards to address labor shortages and attract workers. The campaign was part of an effort to maintain production levels and meet increasing demand. The visibility and straightforward messaging proved that billboards can reach a broad audience, including those who might not be actively seeking new employment opportunities online.
In another instance, the police department in Plano, Texas, turned to billboard advertising to address its labor needs. According to Police1, the department’s campaign focused on the stability and benefits of a career in law enforcement, appealing to a diverse pool of candidates. It strategically placed billboards in high-traffic areas to ensure maximum exposure and engagement.
Billboards have also become a crucial tool in the Ukrainian military’s recruitment tactics. The Ukrainian defense ministry, faced with the challenge of replenishing its forces amidst ongoing conflict, launched an advertising campaign to make enlistment more appealing. According to the Financial Times, billboards across the country invite men to choose their own units and roles, offering a sense of control and motivation. This approach has been particularly effective in attracting skilled individuals like Dmytro Zolotoverekhky, a Kyiv dentist who joined as a drone operator. The campaign’s success highlights how billboards can convey critical messages and mobilize volunteers even in times of crisis.
These examples illustrate a growing trend: Despite the prevalence of digital media, billboards remain a powerful recruitment tool. Their ability to capture attention in a busy landscape and deliver clear, impactful messages makes them an invaluable asset in the competitive job market.
As organizations continue to navigate staffing challenges, the success of these billboard campaigns serves as a reminder that traditional outdoor advertising can offer innovative solutions.
RELATED STORIES:
Giving Advertising Support to the Local Community
How ODFW Created More Impressions with Their Billboards
Mahalo Heating & Air’s Monumental Billboard Success Story
If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at meadow@meadowoutdoor.com!