How One Business Owner Used Billboards to their Fullest Potential
Michaela Haight, December 18th, 2023
Billboard advertising is a great medium for targeting a geographical location. Service-based businesses that only have brick-and-mortar locations thrive when using local billboard advertising.
Chloe Davis, Chief Marketing Officer for Express Plumbing Heating & Air needed to dominate the Boise metro market which was experiencing unprecedented growth. The company had an opportunity to sell and install systems in the many new housing starts in the area and develop repeat customers. To get an edge on the competition, Chloe invested in several high-visibility displays with Meadow-created art designs that were sure to create a positive vibe for her brand.
While Chloe was out of town her five billboard vinyls were installed, she shared that “I am back in town and my team was nonstop sending me pictures and videos of it while I was gone! I love it! We are seeing a spike in volume correlating with the launch of this billboard, so the team and I are very pleased with this spot!”
Overall, her five billboards capture 174,490 advertising impressions per day, 1,221,430 per week, and 36,642,900 per month. The CPM (Cost Per Thousand of Impressions) is a mere $1.12 for Express.
This is why Express and other companies trust billboards for the advertising lift. Other ad mediums, like TV and radio, cannot localize like outdoor. Dollars spent on outdoor can target geographically by placement, and not waste ad spend on non-target broadcast areas. Express billboards were seen right where they needed to be. Chloe found success marketing her business with billboard advertising in Idaho, and that same success can be had by many other local businesses in the Pacific Northwest!
Merry Christmas from Meadow Outdoor! (will be posted the week before Christmas)
If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at meadow@meadowoutdoor.com!
If you are interested in advertising on one of our billboards call us at 800-221-4114 or email us at meadow@meadowoutdoor.com!