Meadow Blog

Finding your target customer is crucial in every area of marketing. For example, when your billboard advertisement does not reach your target market it will not be successful. Roy H. Williams in his book Wizard of Ads’, on page 25 questions this piece of industry wisdom.

Before the age of AI design and the room-sized large-format printers that produce printed vinyl wraps used in outdoor advertising today, specialized artists hand-painted billboard ads one at a time. This art form required high skill and creativity, as artists had to paint large advertisements directly onto transportable panels, billboard structures, or walls. Meadow Outdoor Advertising hand-painted many of its designs into the early twenty-first century.

At Meadow Outdoor we believe that we are part of a community and have a responsibility to give back when we can. The most common way Meadow contributes to the local community is through what we call gratis advertising. This free advertising is for non-profits, charities, or local events that encourage relationships, and commerce in our area. Meadow has been providing lots of gratis advertising this summer, let’s take a look at what’s been going on in the community!

Billboards need high contrast to make an impact. The images need to contrast, and the copy needs to contrast with its background. But also, the entire billboard needs to contrast with its surroundings. Billboards have physical locations that are each unique, and to make the best impression, the billboard will need to contrast with its environment. So how as billboard artists do we ensure that happens?

Meadow produces a lot of great billboard artwork every quarter and our clients send us lots of great stuff too. We wanted to give a special shoutout to the outstanding pieces that deserve a little extra attention!

Anyone can make billboard artwork, but not everyone can make good billboard artwork. The principles of billboard design are simple but there are many of them. Here are 4 tips that will help your billboard artwork look less like an amateur’s work and more like a professional’s.

To illuminate something is to bring it into clarity or visibility, Meadow literally illuminates hundreds of our client’s messages every day. Like most billboard companies, Meadow illuminates our billboards to continue capturing people’s attention after the sun goes down on the commute home or on late night road trips.

During one of Meadow’s vision and strategy Meetings our executives asked the question, “What are the bad things that billboard companies can do?” They began compiling a list of specific things that Meadow and other billboard companies have done poorly. Then they opened that list up to contribution from all 40 Meadow employees who have a combined total of 650 years of outdoor advertising experience. This list was initially published in a Billboard Insider article, but we wanted our blog readers to see it too.

Billboards have a powerful real-world presence which makes them great for advertising, but it can come with some challenges. One of those is birds. Birds are one of the banes of the billboard industry’s existence. Mostly pigeons, but any type of bird really, that considers a billboard a good place to perch which can result in bird droppings all over the billboard structure. Meadow has harnessed some ingenious technology to combat these pests.

One of the superpower of billboards is that they’re a physical advertising medium. They are a tangible and unavoidable physical presence. The one drawback to this is that billboard companies must contend with the natural world, including weather. In this blog, we’ll walk you through how Meadow fights different types of weather on behalf of our clients.