Meadow Blog

For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick Carter purchased his first billboard in Eugene in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.

We’ve all seen billboards. Whether it’s driving down the highway or cruising on a surface street. Some of the art sticks in your head, but some doesn’t. What makes billboard art successful? There are four principal ways to make your billboard design unforgettable!

On billboards, extensions are any feature that extends past the edges of the billboard face. They are a great way to increase the size of your message, create a unique look, and stick in people’s minds long after they drive by.

Meadow is committed to being good neighbors to our lessors and the communities we are in, as well as providing a high-quality product for our clients. A large part of both is making sure our billboards are safe and in pristine condition. This includes the laborious task of maintaining every one of our hundreds of billboards, the majority of which are completed by our maintenance and installation crews.

Chloe Davis, Chief Marketing Officer for Express Plumbing Heating & Air needed to dominate the Boise metro market which was experiencing unprecedented growth. The company had an opportunity to sell and install systems in the many new housing starts in the area and develop repeat customers. To get an edge on the competition, Chloe invested in several high-visibility displays with Meadow-created art designs that were sure to create a positive vibe for her brand.

Crazy Horse was a beloved Frontier Village attraction near the park entrance. He came to Meadow’s The Dalles headquarters in 2021. Decades of neglect had cracked and broken his fiberglass body. His many layers of paint were flaking and faded. He needed grooming and a team of handlers to restore him to his former glory.

The Meadow Outdoor annual display agreements include the design, print, and install of the initial vinyl display. Some advertisers need to change their ad copy part of the way through their annual contract, others have an event that is sold out and need to let the public know, and Meadow makes that easy too.

Contrast is one of the most crucial design elements on a billboard. If colors are muted, lack contrast, or conflict with each other, an advertiser’s message will be difficult to read.

The answer is, like most things, it depends. The average cost for billboards in the U.S. will vary from state to state. Billboards in New York will be far higher than in Idaho. However, a ballpark estimate for billboards in the Pacific Northwest is between a few hundred to several thousand dollars per month. The price all depends on key factors that indicate how many people will likely see that billboard display on a daily basis. As a rule, the more people that see a billboard the more value it has to advertisers.

Hierarchy is subtle, not as evident as color contrast or other design elements, but it can take a good billboard design and make it great.