Meadow Blog

The Future of Billboards is Here: Dive into the World of Dynamic Messaging & AI Artwork

The Future of Billboards is Here: Dive into the World of Dynamic Messaging & AI Artwork

Billboards have long been the silent giants of the roadside, commanding attention with their bold visuals and concise messages. But in the age of immersive experiences and hyper-personalized marketing, even these towering titans need a fresh coat of paint. Enter the dynamic duo of AI language models and AI artwork generators: a powerhouse combination poised to revolutionize the way we approach billboard design.

4 Ways Billboards Can Help Your Small Business

4 Ways Billboards Can Help Your Small Business

Buying a billboard can look like a big enterprise to take on, but Meadow loves to work with small businesses. Our sales reps are located in their sales territory so that they are more accessible and can meet with you directly. We are dedicated to providing great service to both large agencies and local businesses. Here are 4 ways that we want you to know that our billboards can help your business.

Meadow Sends Used Billboard Vinyls to Wildlife Conservation Non-profit

Meadow Sends Used Billboard Vinyls to Wildlife Conservation Non-profit

Every year the non-profit Beaver Works replants willow and cottonwood trees near beaver habitats. These trees are two of the beaver’s main sources of food and building materials. Beaver Works used plastic bags to store the branches before transplanting. Maureen Thompson, PhD is the program manager of Beaver Works, and she started looking for a more durable and sustainable solution than single-use plastic bags. The solution: old billboard vinyls from Meadow Outdoor.

Meadow is Named the 2nd Best Small Business to Work for in Oregon

Meadow is Named the 2nd Best Small Business to Work for in Oregon

Recently, Meadow Outdoor has been named the 2nd best small business to work for in Oregon by Oregon Business Magazine! This year there were 73 contestants entered and Meadow came out ahead of nearly all of them. 2nd is up one spot from last year in 2023 when Meadow was named 3rd best small business to work for. For the last five years in a row Meadow has come in within the top 15 spots, and the last three years Meadow was in the top 5.

How ODFW Created More Impressions with their Billboard

How ODFW Created More Impressions with their Billboard

In 2022 the Oregon Department of Fish and Wildlife (ODFW) needed to promote their tip line. They wanted to public to know that successful arrests can result in cash or points rewards for citizens who report poaching crimes. So, the ODFW’s program coordinator secured a billboard with Meadow Outdoor

How Billboards Facilitate Buying Impulse

How Billboards Facilitate Buying Impulse

Imagine you’re flying down the freeway on a road trip. You begin to feel hungry and then you look to your left and see a billboard ad for McDonald’s with a meal deal. It only takes a few seconds before you put on your blinker and exit to find the nearest McDonald’s. It’s a set of steps that is familiar to most people. That’s because billboards help facilitate people’s buying impulse.

How to Know if You’ve Made a Good Billboard Design

How to Know if You’ve Made a Good Billboard Design

So, you think you have a good billboard design. You think it's readable, with intentional hierarchy, and high contrast. But it’s hard to tell from your computer screen whether it will be effective when printed onto a vinyl and on hung on a billboard. Here are some ways you can test the art for yourself and know if it will do the job.

How Billboard Recall Brings Business Opportunities

How Billboard Recall Brings Business Opportunities

For agents of real estate, insurance, or mortgage lending, your name means everything. When Nick Carter purchased his first billboard in Eugene in 2015, he wanted to be known as the person who could be relied on for a home loan, and Directors Mortgage as the company backing him.

These 4 Design Concepts will Make Your Billboard Unforgettable

These 4 Design Concepts will Make Your Billboard Unforgettable

We’ve all seen billboards. Whether it’s driving down the highway or cruising on a surface street. Some of the art sticks in your head, but some doesn’t. What makes billboard art successful? There are four principal ways to make your billboard design unforgettable!